Transcript
Josh Clemente [00:00] Cool. We can kick this off. So first Friday Forum of June. Always exciting to have a new month, and we’re making some great progress this past week. I think it was particularly exciting for me, and I’m really grateful for all of the refocused attention and the energy that I think certainly among us, in particular, Nick. Really appreciate you moving the ball forward on multiple fronts this past week. So I’m grateful for the continued just exceptional expertise that we attract at Levels. And this team is I think really dynamite, and we continue to attract even better talent, which is exactly what you want. All right. So recent achievements, a big one, and I want to call out Mike and the dev team for making this happen, but the updated and asynchronous onboarding has been super awesome. I think we’ve had a very objectively improved experience for people. We’ve had, the conversion time from onboarding, asynchronous onboarding, email sent to person has gone from like, multiple rounds of customer engagement and texting and emails, to immediate, essentially. And that’s a really good sign. We’re getting far fewer support requests. This is a function of having removed the login page from the app, and allowing ourselves to use the test flight link that doesn’t require a specific invite. This is going to all flow into the new signup form or sorry, the new levelshealth.com/start flow. Which is going to be an even better evolution on the same process, so that people will be able to use the QR code or the URL that’s on the card they get in their kit, and go to a webpage login with their Levels email, and go through the same process, no email. They won’t have to go dig through their inbox to find this. So that’s awesome. We had, 50 of 51 weight loss challenge orders were approved and filled this past week, which is just huge progress in terms of our ability to predict effectively our cadence and our throughput, and then deliver on it. One of those orders, there was a little bit of a mix up on the information that was provided for the consultation, so they were slightly delayed. But all that to say, we’re going to be ready, it looks like, to start the weight loss challenge on the eighth. The way this is going to work for those of you that aren’t super cued in on this. The weight loss challenge is being run by Justin Mares and his team under the name, The Wearable Challenge. And we’re going to do three days of sort of experimentation. So participants will get an opportunity to put the sensor on. Start off by learning a few things about how their patterns and trends go. For the most part, people have never used the CGM before, that are doing this wearable challenge. And then after that three days, they’ll begin 25 days of attempting to keep their glucose levels and corresponding related hormones, like insulin as low as possible in order to trigger weight loss, and also get this like sort of social incentive or a financial incentive of being paid back for every day that they could keep their glucose levels low. It went really well on cohort one. This is cohort two, we’ve made a ton of huge improvements, I think. And it’s going to be awesome to see how this goes for people. We had two podcasts appearances this past week and three bookings, and Casey will have more on that, but that’s exciting. We’re making a more concerted effort on the podcast approach and the internal outreach. So we are going to start taking. Rather than pushing a PR firm to try and attract attention and get bookings, we’re going to take that on internally for the most part. And start to forge relationships with people that we feel are subject matter experts, and that would be really strong conversations. So that’s exciting. We had a great push on zone comparisons, which is big. Right now you can only compare meal entries to each other. So zone comparisons would allow you to compare obviously, your entire zone score or zone response to another zone. And this is going to be, I think, a really big improvement in terms of keeping a consistent scoring approach throughout the app. And also we had great conversations about exercise integration, so particularly HealthKit and Google Fit. These are minimally the low hanging fruit for getting additional data that we can use to understand someone’s metabolic function, and also improve the experience for them using the app. Right now, you have to manually log exercise. It’s a little bit of a process. And this would allow us to offload some of this to an automated system. We launched our customer support ticketing system through Zendesk, which is going to be, I think, a huge. It’s already a big improvement over Close, where you don’t have a ticket. With this system you go to a dashboard, you can see everyone who has an outstanding support issue, and you can workflow them. [email protected] generates those tickets. We also have other mechanisms like chat that will do the same thing. And then, like I mentioned earlier, the start flow, big progress on that. Shout out to the team, Andrew in particular and Nick, for really working on that and pushing this much closer to where we want to be. We had a new sign-up form launch on the webpage. Thank you, David. We were getting consistent feedback like through Facebook comments and stuff where it was a little bit harder for us to get the feedback in front of our eyes. And it was all sort of these people getting stuck in the flow with our previous Webflow form. So now if you go on there, there’s a shiny new Typeform, and it seems to be working quite well. And we can also take data. We can see drop offs and things like that. And then the monthly reports are almost ready to launch. I’ve got the daily metabolic fitness report up on screen, and also the monthly reports are above them. These are amazing. They’re visually interesting. There’s a lot of great data packed in, and it’s a really nice deliverable to wrap up the experience at the end of a month. We used to do these monthly reports. They were all very manual. We would generate them, and deliver them along with our debrief call at the very early stages of our beta. And so now, this is the next generation of these. So a lot of the same data, a lot of improvements, and it will be automatically generated, which is just, it’s going to be amazing to be able to deliver these and get customer feedback. So thanks everyone on all the work this week. So again, we always try to mix this page up, but many of the themes are going to be the same. So of course, what we need to do right now is demonstrate our expertise, and building market share and mind share is leverage. So if you can demonstrate that we have the knowledge, the know-how and the execution, this is very strong, not just for customer trust and expanding our audience, but also for things like partnerships. There is some competition out there. We clearly have, I think the world-class team expertise and execution already, and we just need to do a better job of presenting that, growing our brand, growing our media exposure, and then growing our customer base. So that’s going to be a continual focus going forward. We’re going to continue to scale the beta. So a lot of the operational improvements we’ve made over the past weeks are going to and already have allowed us to scale the beta dramatically. So this past week we onboarded 58 people, which is to my knowledge, the record. And we sent out over a hundred onboarding invitation, so the asynchronous onboarding email. And so we’re going to be, this month and next month are going to be learning experiences for sure. But we wouldn’t have been able to hit those numbers only a month or so ago, I think. From there, we’re going to roll out pre-orders. This will allow us to lock in reservations, and then of course, launch later this year, and secure that next gen hardware partnership. A lot of exciting conversations on that front. Any questions on any of this stuff? Cool. So I touched on this lightly. The weekly beta trends. So we had 27 signups, 18 consult approvals, and 106 async invites. The last week we had a huge sort of wave of delayed orders. So we had almost a pre-order mechanism in place. So people ordered in May and we held them until June. So this is what we’re calling the June cohort. So that’s why you see such a big disparity between approvals and asynchronous invites this week and last week of those asynchronous commerce invitations. So the emails go out and then people, when they get their kit, will go ahead and follow the process to actually onboard. And so we had 58 people that went through that process, and then 10 people finished the program. So these were folks who were at the end of their full month. So you can see we have this huge wave. June is such a huge increase in volume as compared to the last month. Yeah, this is going to be interesting. Everyone should expect to have higher volume of things happening at any one time. And let’s keep our eyes open for ways that we can improve and not just get caught up in the flow, but also continually focus on improving the experience for people as they’re going through this process. Sam.
Sam Corcos [08:54] Yeah. So we’re doing well on cash position. Continuing to have more conversations with VCs. Similar to last week, it seems like the venture landscape is opening up again, which is positive. We’re also going to start running some more experiments with some of our professional channels and affiliates. One of our ambassadors and very eager customers, Alex Cunningham, has been really helpful, and offering to think through our affiliate strategy. There’s a lot of opportunities there, as I think we’ve seen. We were at, there was a certain point we were getting unsolicited inbound from multiple people every day for how we can implement Levels with their existing practices. A lot of them are health coaches and personal trainers. So we’re going to see what we can do on that front.
Josh Clemente [09:54] Sorry. I bumped down to the other slide, but any questions on the finance and biz dev stuff? Cool. All right, Casey.
Sam Corcos [10:15] Casey’s computer is frozen.
Dr. Casey Means [10:18] Okay. Now I can hear you. Sorry. Can you hear me now?
Sam Corcos [10:21] Yes.
Josh Clemente [10:21] Yes.
Dr. Casey Means [10:22] Gosh. I’m so sorry. Right when I’m up. So yeah. So can we get a refresh, Josh? Awesome. Yeah, if for whatever reason I cut out, just message me in the chat. I don’t know, my Internet’s pretty fritzy this morning. But yeah, so I thought I’d just start this one about content and thought leadership and outreach with sort of an SEO trend overview. We’re doing really well by our objective metrics on how SEO is progressing. Our average position in the search rankings is improving. So if you look at last week, our average position was 24, and it’s moved up to 21. If you look at our rankings for various search terms, we are moving up pretty much all across the board. So Levels Health is continuing to stay at one. But if you look at things like Levels metabolic fitness, we’re moving up from 2.6 to 2.3, unlocked Levels from 3.1 to 1.2, metabolic fitness moving up from 14 to 10. So lots of progress there, pretty much on all the terms that we are caring about. You can go to the next slide, Josh.
Male 1 [11:49] Pretty amazing terms too, for like just regular glucose terms. This is amazing. Like average glucose level, that’s awesome.
Dr. Casey Means [11:52] Yeah, just highlighting that a little bit more on this slide. So we’re seven for healthy blood glucose sugar, or healthy blood sugar range. We’re seven for optimum.
Sam Corcos [12:00] That is 1st page.
Dr. Casey Means [12:02] Yeah. We’re, what is normal glucose, we’re now five, which is awesome because that’s going to, that’s all comers, what is normal glucose? We’re number one for glucose benefits for skin, and number six for weight loss, which is great, because that’s a term that more and more people are searching with Jason Fung’s books and this and that. So yeah, so exciting stuff there. On the top left, if you just look over the past seven days or so, our average position is even higher than the longer term trends at 21. So we’re 19. And actually, if you can go back one slide, Josh, sorry. Our total impressions, which is the purple box is also just going up quite a lot. So we’re just appearing for people a lot more as our total clicks. Yeah. Good all the way around there. Next slide sorry, one back. And then just wanted to highlight top right here, kind of like where we’re just getting the most traction on our website. So this is actually looking at a range from mid April to now. But just to see what people are focusing on. So our weight loss post has like by far been our highest traction blog post with yeah, 9,000 unique page views. Our ultimate glucose level guide has been quite popular, as is our peak athletic performance posts and optimal diet. So yeah, just interesting to see what people focus on. Next slide. Just a reminder of kind of what our content and thought leadership strategies are. We’re going in a lot of different directions and every single one of these is moving forward. So high-level thought leadership, guest posts, podcasts, Instagram influencer, relationship, content, marketing, research partnerships, talk to your press, and then eventually email newsletter and marketing. Big thanks to Nick for helping us with that strategy. Yeah. Have already added a lot of value on strategy there. So thank you. Next slide. Just some things from the past week. So in terms of new press this week, I and Levels was mentioned in 15 Women Health Care Leaders You Should Get To Know This Year. We’ve been brought on board as a mentor. I’m going to be mentoring in the Stanford Cardinal Ventures program. I think a great networking opportunity. There’s a lot of really great founders and companies represented in that mentor group. Our Forbes piece from last week got some additional spinoffs. Actually, a lot in like Latin American press, because it was about metabolic health in Mexico, but links to Levels throughout, so that’s great. Brought on a new influencer who has 75,000 followers across channels, Ali Bonar, founder of Granola Butter, which is a low-glycemic food product that looks really good. And then some new blog content up. And a really wonderful article by Tony Castillo, one our former beta participants with a sports dietician, who wrote a really glowing review of his experience with Levels and how he thinks it could be useful for sports dietician. So something we can send out to our inbound interests partners who are in the professional sports arena. So.
David Flinner [15:27] Awesome. Is that live Casey?
Dr. Casey Means [15:29] It is yeah.m115:31] Sweet. Just put it in the learn module too.
Dr. Casey Means [15:32] Totally. Yeah. Take a look and give me some feedback. If there’s any little tweaks we need to make, but yeah, I’m excited about that post. Next slide. In terms of podcast, Josh mentioned this a little bit, but we’re really trying to ramp this up. Really great avenue for us to just saturate the space with our name, and it’s really got compounding effect. Yeah, big focus this week and next. So this week, Josh and I are both on a podcast. We’ve secured three more, and have others in the pipeline. And then Nick again, big shout out for helping us with just the more structured strategy on podcast outreach execution. Really making it more of an automated sort of algorithmic thing and is really something we’ve been needing. And your help and push and strategy is very great. So thank you so much. Next slide. Just quick mention, we’re moving forward on the research partnership. We’ve been having weekly calls with our research team at Penn, and we’re getting into the stages of finalizing the proposal and moving forward with really getting it started. Great news on that front. And then just in terms of future directions, we’re going to be continuing all of these different avenues, but just really big podcast outreach push, focusing on really getting some core fundamental pieces on the blog, working on the version two of the What Is Metabolic Fitness post, pushing interviews and testimonials. Alex Moskov, our partner writer at Juice is going to be interviewing three of our beta customers for some pieces this month. And then we’re working, in terms of press and sort of visibility that Josh was mentioning, we are working on getting on different awards and lists, sort of to show that Levels is like innovating and people are recognizing us. So just showing down here, this is a spreadsheet of all the different lists and awards we’re applying for Levels and for different members, our founder team. So we’re really moving forward on trying to get that sort of like credibility building aspect going. So that’s being led by our marketing group, Publicize ,and hopefully we’ll get some big wins on that in the next few weeks and months. So yeah, that’s all for me.
Josh Clemente [17:47] Awesome. Thanks Casey. Anyone have any questions about content stuff? Cool. Yeah. Feel free to chime in, by the way if you have any questions as we’re in the midst of these sections. I think it’s really good to get in situ feedback.
David Flinner [18:04] It is hard to follow that one. Lot’s of great stuff going on the content front, but cool. So some also some really cool stuff happening on the product front. The focus remains on improving the, getting started experience, helping people understand in a really friction-free way, what to expect from Levels, how to get set up without losing that excitement that they first get from the unboxing. And then providing a tangible deliverable. So the first thing that I’m excited that we’re bringing back soon, I just pushed us to Apple, is what John was working on with zone comparisons. And Josh alluded to it, but you can see a demo right here. It’s really nice. Very similar to the previous version that we had, simple entry comparisons. Give it a test. This will be going out to users probably later today or early tomorrow, depending when Apple approves it. But I’m excited to see all the different stories that will come out of this on social media. We’re seeing a lot of organic discussions happening on Twitter right now, around things like this. Very exciting to have. Next slide. Next slide, Josh.
Josh Clemente [19:05] I switched it. Is it updated?
David Flinner [19:09] Oh yeah, there it is. Okay, cool. Great. Strenuous exercise feature, another thing that John pushed out this week. So right now we give you a zone score, and you can do a bad zone score, if you do a high intensity workout that spikes your glucose from a cortisol release. And that’s thing that we don’t want to do. So we’re giving users the ability to manually flag an entry as a strenuous activity. And when that happens, we won’t provide a score for that zone. This is the first part of some of the zone score tweaks that we’ll be doing for this. We’re going to be also updating the metabolic fitness score to not affect the zone time period, if you have a strenuous activity. And you can imagine there are other things around here that we might do in the future as well. We had a customer requests, a feature request yesterday where he had a similar kind of sensor error response from a sauna session. And he wanted to flag that as cancel this out. So there are probably a handful of edge cases where we want to let users flag or automatically detecting is better. And let that have be taken out. Next slide.
Josh Clemente [20:11] Real quick on the sauna stuff. I’ve seen actually personally, a bit of variation, and I’m not entirely sure that the sauna is a Phantom effect, so we should.
David Flinner [20:22] Better. So we don’t have to do after that. One other example might be when you’re getting consistent forties, like flatline forties for six hours, that might just be like an end of sensor kind of thing. We want to pick that out. But yeah. As Josh mentioned, the reports are almost ready. I’m really excited about this. Sam did some great development work in the last week to get these fully automated. And I believe in the next day or two, we’ll be sending it out to our first customer. Mike’s working closely with Sam on that. But this is going to be the monthly report. Hopefully it will be that bow on top, bringing together your entire Levels experience, summarizing what you did, where you’re at and where the room for improvement is. So super excited about that. I don’t have a slide for this other topic, but one of the, in terms of making it a friction-free and delightful getting started period, Josh and Nick, and I think a whole bunch of us, maybe even Andrew, we’re all working on. And certainly Mike, we’re all working on improving the materials that we started to provide to users at the beginning. I took a list of common questions that Mike collected for us and recorded a couple of videos. What is the metabolic score? Should I add logs in the Levels app and what to expect from that? So we’ll be taking some video assets and providing those to the customers as well. But yeah, I think the near term product direction, keep focusing on that getting started experience and the tangible deliverables. Any questions.
Dr. Casey Means [21:49] That’s so awesome. That report is looking so good, super exciting. And your videos.
David Flinner [21:56] It’s really cool. And I’m going to be working on a V2 of it, incorporating some of your feedback to rework the key takeaways at the top. I was talking to Sam about that yesterday, in particular that your typical day but all of these can have even punchier summaries. M122:12] What’s the state of the walkthrough videos. Because those were looking really good.
David Flinner [22:19] I should send that to the. I’ll post in Slack, all the videos I recorded. I guess the state is, I’ve recorded four, four videos. Basically like how to add your first log-in, what to expect, which is an overall app exploration. There’s a how to set your restyled target range. What is metabolic score, Metabolism 101. I would, where it would be really helpful to me is if you have a question that you’ve heard from customers or something that you want a video of, shoot me that, and I can record a quick video of it. I don’t know exactly what we need. So I think Mike, your advice and that has been super critical so far. If you want anything, I can quickly do a video on it.
Josh Clemente [23:00] Yeah. And I think we’re also building out the help center or what we call the Levels 101 or whatever we call it, but there’ll be a series of pages where we can direct customers and they can get self-help on these things. So I think the videos are an obvious great solution to fill in the content there, and we can quickly swap them out to keep them fresh. So yeah, a bunch of different, I think, avenues through which we can get this to the customer. Awesome. Thanks. David.
Andrew Connor [23:30] Yeah. So as usual most of the stuff has been covered. We have zone comparisons live. Evan’s continued on complexity analysis. He included a chart here. It’s messy. There’s interesting things. You can see as people change over time. We’re still trying to figure out how we deal with gaps effectively. It works really nicely with, and there’s no gaps. When there’s gaps, it can change things a bit, especially if reads are at different intervals. Yeah, part of it, it’s still looking pretty encouraging, directionally seems relatively right. In addition to that Wearables Challenge going out, new Getting Started pages going out. And EMR is still waiting on through pill on some stuff, but it’ll be the next big thing that we’re able to automate and speed up operation and stuff. So thumbs up for everyone.
Josh Clemente [24:21] Very cool. I have a quick question. We got some grad marks on that complexity analysis stuff. It seems like, yeah, a couple of people that saw our forum video from last week, were really impressed by this area of focus.
David Flinner [24:34] I have a question on underpinning this graph. Is a more complex number, a lower number?
Nick [24:39] Yeah. Yep. It’s unintuitive in that usually up is good and down as bad, but in this case down is good, up is bad. Complexity and the signal is good. It means that your pancreas, you have a little bit of sugar. It’s bam. Here’s some insulin for you, as opposed to a less complex signal where it’s, Oh, there’s more sugar, there’s more sugar and then there’s insulin eventually.
David Flinner [25:05] Interesting. Yeah. Yeah. Typically dominant except the Casey cutoff. And now I’ve got some catching up to do.
Nick [25:10] Yeah. I, was really surprised. I don’t know if it’s actually David, unfortunately, if you’re metabolically more healthy or if you just scan more regularly, like the jury’s still out still trying to figure that one out.
Andrew Connor [25:24] Yeah, it’s interesting, messy with the data. And obviously this kind of metric would not go straight to customers. This will become part of a package to help score people. And so this is the beginning of what we can do overall, like a hemoglobin A1C kind of replacement, where we’re able to build metrics that help point people long-term, what is their metabolic health, and let them check in maybe every six months, every year to see, like over time how are they improving things? So it’s a super exciting.
Josh Clemente [25:56] Yeah, Evan, what are the key factors here? Like you touched on maybe scanning more, is that something that. Is it the data richness, like the number of data points that improves the quality of what you’re showing here or?
Nick [26:06] Yeah, so basically it looks at how complex, like how fuzzy, if you will, is the signal. And when you don’t scan, that means that missing period. Be it a little bit in the afternoon or four hours overnight, it’s replaced with a flat line. Which looks like your pancreas is dead. Just being a, I don’t know if your, your pancreas isn’t dead, you just didn’t scan. Having, like scanning frequently will give you a more complex signal, being healthier will give you a more complex signal. What I need to try to figure out is teasing out the scanning amount with the actual, like underlying health of your pancreas. So there’s a couple different ways to do that. And next week I’m going to try out a bunch. But you can see in this graph that directionally, Richie here at the top, he is borderline type two diabetic. He has a lot of control. You can see that as he goes through Levels, he actually improves. Seal, the yellow line is a type one diabetic. He does everything on manual and he’s pretty flat. He’s got good control over the last year.
Josh Clemente [27:20] Cool. Thanks guys. All right. We are onto the individual contributions, Evan. You can just flow right in. I did another randomization of this list, so we’re changing up the order here, so Evan kick us off.
Nick [27:33] Yeah. I’m really excited to hear about how well the studies with the three doctors from the Bank Street University are going to go, like I wanted to ask about that actually. What are they going to be looking at? Because I think that’s just really cool. We have a very interesting dataset.
Dr. Casey Means [27:51] Are you asking about the Penn research study?
Nick [27:52] Yeah.
Dr. Casey Means [27:54] Yeah. I can give a brief overview. We’re working on what’s going to be most feasible in the short term. So this is going to be mostly an observational study, general surgery residents at UPenn, just in terms of feasibility and costs. We’re going to be looking at most likely around 25 general surgery residents who are going to be wearing a continuous glucose monitor and using Levels software for a month. These are going to be like free living, eating ad-lib, no interventional component to it. It’s going to be a qualitative and quantitative metrics ,pre and post. And the qualitative is going to be mostly focused on perception of use and adoption of the product, and perception of metabolic health before and after. So how they feel about CGM, whether they think it’s valuable, what they think about their own dietary habits and metabolic health before and after, to see if there’s any trends in sort of perception, and that qualitative aspect of it after a month of use. And then checking some sort of basic quantitative biomarkers, like waist to hip ratio, BMI, and likely fasting insulin and fasting glucose. And see if we can see any correlations between who likes the product, who gets benefit out of the product and what their baseline metabolic health is. It’s an interesting unique population, because there’s a population of people who are under erratic sleep, erratic food access, a lot of stress. And so a lot of different factors that affect metabolic health and glycaemic variability. And we think it will be interesting and compelling to the medical education research community as well, who think a lot about resident wellness and surgeon and physician health and things like that. I think it’s going to benefit Levels a lot, because we’re going to get some input on perception of use and adoption of use of this type of thing. And it’s also going to benefit Penn from the standpoint of understanding a little bit more about this population’s metabolic health. So that’s the plan for now. It’s sort of the minimum viable product in terms of something we can get pumped out quickly and feasibly, and would set the foundation for maybe doing more interventional trials down the road.
Josh Clemente [30:09] Thanks. Mike.
Mike [30:14Yeah. On the Levels front, let’s say it’s two things. Just that how quickly we’re scaling and improving things on the op side. I think Josh has touched on it. It’s definitely first and foremost, like making the user experience better. And, also I think on my call with Casey yesterday, I was just saying that I have more time to focus as opposed to when I was doing all one-on-one onboarding. So it’s been really valuable for me and for my calendar. And then the other one that I’m excited about is the engagement and excitement Sam had mentioned with our pro sports connections. It seems like those relationships are going really well. So super excited about that. And then the personal side, I think I shared this last time, but it’s worth sharing again. I am excited to go home. It’s been a while. There’s been a little bit of unrest as is where everyone’s aware in Philadelphia. So little bit nervous, but still excited to get home.
Josh Clemente [31:32] Nice. Yeah. Yeah. I’m excited to have Mike back in Philly, it’ll be good to have a, friend and a colleague back here. Yeah I’m personally excited about the. Firstly, I’m a new uncle, which has been awesome. I’ve gotten to see my niece twice in the past two weeks, which has been awesome. And so that’s just a really cool, it’s really cool phase change for life. And I have a nephew on the way now, I just found out always excited about these things and I’ve had some, really nice opportunities. With everything that’s going on in the world, it’s just nice to be able to spend some time with family. People have more time these days then than they previously did. So that’s been awesome. And then, yeah, with Levels stuff, like it’s been so invigorating the past week, two weeks to, there was the stagnation feeling I felt on trying to push things forward that, maybe we were, we had a lot of balls in the air and trying to push things forward that ended up just not being prioritized, because we were focused on, actually just keeping the flow of customers going through the beta. And so we’ve had reinforcements come in, and I feel personally we’ve made some big leaps in the right direction with reports and onboarding and additional focus on the appropriate ops processes. The app has been resonating with people on Twitter and social, and we’re seeing like these amazing organic conversations happening. And so I just feel yeah, the past two weeks have been really exciting to see this moving. Yeah that’s, kind of general, but it’s how I feel. Sam. 3m33:17] Yeah. It’s similar for me. It’s just seeing how much more progress we made on the operation side, just in the last week or two. It’s been really exciting. We went from being very cautious about adding new people, to feeling increasingly confident that we can scale up and handle a lot more people. So I’m just really excited to see that, how we continue to increase the customer throughput.
Josh Clemente [33:54] Absolutely. Jhon.
Jhon [33:55]:] Today, I’m feeling grateful. With all the consequences of the pandemic, I’ve seen some of my relatives, friends and acquaintances losing their jobs, closing their businesses, or even losing their homes. I know this is happening everywhere. But in countries like this, getting back from it could be a bit harder. So I feel grateful for having a great job, for being able to work with, a great team, for being able to learn new stuff every day. And for having my family.
Josh Clemente [34:40] Grateful to have you, Jhon. Nick.
Nick [34:45]:] It’s hard to follow that. It is certainly true. But no, I’ve been excited to see things moving forward on so many fronts. On ops obviously, I think the copywriting I’ve been spending time really making sure that our marketing language is very clear and accessible to more people, without being alienating to people looking for that more technical voice. But I think the thing that excited me the most on the Levels front was a conversation I had with Josh and Casey yesterday about, essentially how we can start prospecting for podcasts at scale. And I think that there’s a spectrum here between this kind of pray and pray approach, and call it like, Hey, I listened to every one of your podcasts, and I figured out everybody that you’ve ever met, and I will get on your podcast. Obviously neither of those two things are approachable or really workable, because also there’s so much more demand to be on popular podcasts than there is supply, and for smaller podcasts, it doesn’t really matter. And I, we came up with this approach yesterday to, basically I scraped all podcasts episodes that were on Apple podcasts for the top ranking ones, and we have their descriptions. So Casey had this really excellent idea that basically, we should start filtering for specific keywords for specific episodes that have something to do with what we do, or have somebody write a bespoke-ish email based on something that was maybe in that episode that we could show that actually we put in the work. And we can start to balance this very bespoke approach with something that works a little bit more algorithmically, something that works a little bit more at scale. So I’m intrigued, right? Because we get people who are busy, interested. But not to flirt with them a little bit. Flirting at scale with these podcasts hosts is very hard. And I’m just really, excited to see if this approach is going to work, because I just don’t think a lot of people have cracked this code, and this feels like an approach to me that could really do something new. Everything is exciting, right? So much moving on the ops, front, the onboarding front, the marketing front, performance marketing front. But I think of all the things like this is the thing that I’m most eager to put into action just out of raw kind of personal like, curiosity and interest, and I think is going to be a lot of fun. On the personal front, I keep calling this bicycle store to see if a bicycle was in stock. Unfortunately mine was stolen, but by having the point of view that one day my bicycle will be stolen, I was frustrated for not a lot of time, and it’s been replaced with the joy and excitement of getting a new bicycle. But in COVID times and everything, they’re all sold out. So I keep calling every day at 11:00 AM to see if the one I want is in stock yet. So hopefully today will be the day, but we’ll see. That is my update.
Josh Clemente [37:50] Sounds like you put some thought into this. What type of bike are you getting?
Nick [37:56]:] Yeah, honestly, pretty much a carbon copy of the one I had, but one nicer. I bought my bicycle five years ago when I moved to LA, and I figured, I don’t know if I’m going to need a car yet. But between a bicycle and Lyfts, I just haven’t needed one. So I put a lot of miles into it and I’ve decided that I want to invest in one that’s nice enough that I can ride it around, but not so nice that if it were stolen again I can have one bad day, but I don’t want to have to devastated, but that’s what happens. So it’s a Trek FX three is the one I think I’m going to go for.
Josh Clemente [38:28] Okay, nice. Yeah. All right. Casey wrap us up.
Dr. Casey Means [38:30] Let’s see. So for me, things that are exciting this week, one, like I love seeing those SEO numbers go up. I’m starting to feel, now that David was kind enough to give me such a thorough tutorial through search console and Google analytics. I feel now, obsessed with those, and I check them like every day, and I feel like it’s a new fun motivator of like how to strategize, and try and get those numbers up. And certainly my goal is to have us go from 19 when our average rank to be top five. Yeah, so it’s fun to see that progress. And then I also, I thought I would just also share. I’m going to put it in the chat, but I got this awesome email from a cancer doctor. He’s actually the chief of oncology at a hospital system in Nevada. And he reached out to us and I’m doing a lead call with him on Monday. But I love what he said. I’m just going to read it because I think it is helps just remind us of the big picture of what we’re doing and, really just really warmed my heart. So he said, I love to see companies bring a new way to tangibly empower individuals to better understand wellness, health and personal choices. That certainly brings up the first intersection of this endeavor with cancer. Almost every patient I see is eager to effect change. And the data suggests this population has some of the highest adoption rates for change. It is also the primary job of any oncologist to try to prevent our communities from ever needing our services. We know the greatest risk facing our population from malignancy is metabolic syndrome. So the need for metabolic intelligence at an individual level has never been greater. He went on to say, Finally, as we transition to personalized medicine, the ability of cancer patients, or those at risk, to monitor glucose and insulin pathways is paramount. Evidenced by Nobel and Horowitz prize is awarded the pathway, like PIK, 3C in cancer, which is a metabolic pathway. So that’s just, it was just like such a nice, first of all, I’m going to try and see if he’ll write an article for us. But I think it’s just wow, like this is a guy who’s not talking about people necessarily with diagnosed diabetes. He’s just talking about metabolic intelligence. And the average person who has cancer, or who is trying to prevent cancer and how important this is and key things. It’s the number one thing we should be focusing on. And I’m just like, that is awesome. We’re giving, we’re building tools that could help these populations who most need it. So, exciting. Yeah, from a personal level. I’m also going to plus one on the bike thing. I’ve mentioned this like every week, but I’m getting way more into biking over the past month and a half. And I also have a Trek bike and I did, last Saturday I did 80 miles and that was my longest bike ride, and 3,800 feet of elevation. I felt great. It was really fun. And so I’m just like to keep it going and yeah. Yeah, thanks for the inspiration. So yeah.
Josh Clemente [41:29] Yeah. I’ll follow up on that real quick on the cancer thing, like there’s a good book called Tripping Over The Truth, The Metabolic Theory Of Cancer that if anyone wants to read about the links here, they are quite strong and interesting.